Social Media Manager

Overview

Root Center for Advanced Recovery

 

At Root Center, we believe our employees are our greatest asset, and we’re committed to creating a supportive and engaging work environment where everyone can thrive. We’re driven by a clear purpose and a set of core values that shape everything we do, from nurturing growth and promoting well-being to cultivating connections and making a positive impact.

In fact, 97% of our newly hired employees would recommend us to their friends for employment opportunities, and 96% said they strengthened their skills in their first few months. If you share our commitment to these values and want to join a team that lives them every day, Root Center might be the perfect fit for you

Starting Salary

$55,000 – $70,000

Actual pay will be determined based on several factors. These may include education, work experience and in some instances, certifications. We strive for market alignment and internal equity with our colleagues’ pay.

Position Summary

Under the supervision of the Chief of Staff, the Social Media Manager will play a critical role in advancing Root Center’s mission to provide comprehensive, evidence-based treatment for substance use disorders and mental health conditions.

The Social Media Manager will develop and implement social media strategies that raise awareness of Root Center’s services, reduce stigma around addiction and mental health, and promote recovery and wellness. This position requires a deep understanding of Root Center’s target audiences, including individuals and families affected by addiction, healthcare professionals, and community partners.

The Social Media Manager will collaborate with other departments, such as clinical, outreach, and development, to ensure consistent messaging and branding across all communication channels.

Essential Functions

  • Develop and implement social media strategies that increase brand awareness, drive engagement, and support the organization’s overall marketing and communication goals.
  • Engage with followers and respond to comments and messages in a timely and professional manner, providing accurate information about the organization’s services and resources.
  • Develop and manage social media advertising campaigns, including budgeting, ad creation, and performance tracking.
  • Create engaging and relevant content for social media platforms, including text, images, and video, to promote the organization’s services, initiatives, and successes.
  • Oversee the design and production of social media graphics, videos, and other visual assets that align with the organization’s brand identity.
  • Monitor social media analytics and adjust strategies as needed to optimize performance and reach target audiences.
  • Collaborate with Root Center’s leadership team, clinic staff, and other departments to ensure consistent messaging and branding across all communication channels.
  • Stay up-to-date on social media trends and best practices, as well as industry news and developments.
  • Perform other duties as assigned by the Chief of Staff.

Expectations

  • Strong creative, strategic, analytical, and organizational skills.
  • Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences and channels.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency in social media management, email marketing, content marketing, and analytics tools.
  • Commitment to working in a team-oriented and collaborative environment, fostering strong relationships with colleagues across the organization.

Minimum Qualification Requirements

  • Bachelor’s degree in marketing, communications, public relations, or a related field.
  • 1-3 years of experience in social media marketing, communications, public relations, or a related field.
  • Proficiency in Microsoft Office Suite, Adobe Creative Suite (particularly Premiere Pro), Sprout Social, and Canva.
  • Familiarity with marketing tools such as Mailchimp or Google Analytics.
  • Passion for the organization’s mission and commitment to making a positive impact through effective communication and marketing strategies.

Compensation & Benefits

For all benefit eligible employees, we offer a prestigious employment package that includes competitive compensation plus a comprehensive array of benefits including:

  • Work Life Balance- Flexibility: Great work life balance with clinics closed on Sundays. No current on-call responsibilities. Time off including PTO (4 weeks), three (3) Paid training days and thirteen (13) paid holidays, including your birthday! 35 hour work week and so much more!
  • Health Insurance & Dental Insurance- with flexible employee contribution options depending upon chosen plan.
  • Voluntary Vision Insurance
  • Life Insurance and AD&D – 100% paid by Root Center for Advanced Recovery
  • Short-Term Disability – 100% paid by Root Center for Advanced Recovery
  • 403(b) Retirement Plan with a 5% employer match after 6 months of employment and an additional 5% employer contribution after 1 year of employment.
  • $2,000 provided annually for tuition, license reimbursement, certifications or other educational activities, including 3 paid training days for educational activities and conferences.
  • Annual bonus eligible based on agency performance
  • Root Center has approved sites for the following NHSC Loan Repayment Programs: The Loan Repayment Program, Students to Service Loan Repayment Program, Rural Community Loan Repayment Program and Substance Use Disorder Workforce Loan Repayment Program.

Apply Now

Job Nature
Full Time
Job Location
Manchester - CT

Apply Now

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