Latitude 

The Social Media Manager will be responsible for developing and implementing social media strategies to enhance brand awareness, drive engagement, and increase followership across all relevant platforms. This role requires a strategic thinker with a proven track record of success in social media management, content creation, and community engagement.

Key Responsibilities:

• Social Media Strategy:
  • Develop comprehensive social media strategies aligned with the company’s marketing objectives and target audience.
  • Identify key performance indicators (KPIs) to measure the success of social media campaigns and initiatives.
• Content Creation and Curation:
  • Create engaging and high-quality content for social media posts, including text, images, videos, and other multimedia assets.
  • Curate user-generated content and leverage trending topics to enhance brand visibility and drive audience engagement.
• Platform Management:
  • Manage and maintain all company social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Community Engagement:
  • Foster meaningful interactions with followers and influencers to build brand loyalty and advocacy.
  • Participate in relevant industry conversations and engage with relevant communities to increase brand visibility and awareness.
• Performance Analysis and Reporting:
  • Track and analyze social media metrics, including reach, engagement, and conversion rates, to evaluate the effectiveness of social media campaigns.
  • Generate regular reports summarizing key insights and recommendations for optimization.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in social media management, with a proven track record of success in developing and implementing social media strategies.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong creative and storytelling skills, with the ability to create compelling content that resonates with target audiences.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in social media management tools and analytics platforms.
• Experience managing paid social media campaigns is a plus.

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