PLOS

The position is fully remote/home-based. Applicants can be based in the selected states in the US only (FL, GA, IL, KS, MA, MD, NY, PA, TX, VA, VT).

Role Summary

As a member of our strategic communications team, aligned with our organization goals you will lead the creation and execution of a comprehensive social media strategy designed to engage our global audiences, actively build communities, and amplify the PLOS mission across the evolving social media landscape. You will manage PLOS’ brand and reputation across social media, and provide a common voice and persona aligned to our brand across all channels. You will build social engagement strategies to drive growth aligned with our organizational goals and take a data driven analytic approach that drives growth in our performance and engagement, and by establishing a clear governance framework you will ensure best practice is adhered to across all our channels and by all PLOS employees.

T he Marketing & Communications Department is a team of communication, media, design & marketing professionals focused on positioning PLOS as a leading voice in the transformational potential of Open Science, amplifying the PLOS brand across the scholarly communications landscape and engaging our varied audience segments through integrated marketing and communications strategies. This role sits within our strategic communications function and reports to our Senior Communications Manager.

Responsibilities

• Develop and execute a global social media strategy for PLOS across all existing and emerging social media platforms.
• Own and amplify the PLOS brand voice across all social channels reflecting the PLOS open science mission across the scholarly communications landscape, and beyond.
• Define robust community engagement and content strategies in support of organizational priorities and objectives.
• Collaborate with Marketing team to ensure alignment on all campaigns, including organic and paid social strategies.
• Build reporting and measurement framework across all social media activity (via data & analytics) to drive growth strategies aligned with organizational objectives.
• Build robust governance framework across all organizational channels to ensure alignment with PLOS brand values and social media tone of voice.
• Use social listening tools to conduct sentiment analysis and define trends across all PLOS social media activity.
• Actively explore new opportunities for social engagement in specific regional and cultural contexts.
• Manage PLOS’ social media channels, Twitter, Facebook, Instagram, LinkedIn activities and YouTube channels. Secure necessary content approvals and publish/schedule using social content management system. Provide oversight on marketing campaign social strategies.
• Lead on reputation management issues across the organization and provide real-time monitoring and reporting on reputational concerns or issues.
• Stay well-versed in emerging trends in social media, new media, and technology. Conduct research on new and potentially useful platforms and make informed recommendations on their potential value to PLOS to meet organizational objectives.
• Work with and utilize analytics and resources on an ongoing basis to identify effective social content strategies. Responsible for analytics and reporting for our social channels.
• Assist in strategy development and real-time monitoring for specific projects and launch initiatives.

Qualifications & Experience

• The successful candidate will be an accomplished social media professional with broad experience within publishing or a science-related environment, with an avid interest in and demonstrated knowledge of social media, including strategy, content development and community management.
• Experience with social media tools for publishing, monitoring and listening.
• Exceptional writer and storyteller, with experience in writing for traditional, online and social media. In-depth understanding of target audiences, expertise in high-impact messaging to broad audiences.
• 5+ years in the publishing industry or related field; science background a major plus.
• Solid understanding and familiarity with new and emerging communications tools and digital channels.
• Experience in developing and executing strategic communications plans and correlating metrics, utilizing both media relations and social media tactics.
• Ability to distill complex information into compelling and simple terms, with an understanding of public perception and issues as they pertain to the scholarly publishing industry.
• Strong interpersonal skills with a demonstrated ability to work well within an organization and to influence teams to accomplish common goals and objectives.
• Ability to work well under pressure, with demonstrated success at working under deadlines with tight timeframes.
• Effective relationship building skills and ability to work in a collaborative environment.
• Bachelor’s degree in journalism, communications and/or a scientific discipline.

The base salary range we’ve established for this position is $65,000 – $85,000. The final salary will depend on several factors, including the candidate’s relevant work experience, skills, education, and other qualifications; the region in which the candidate resides, and internal pay equity with current PLOS employees in similar jobs. PLOS also offers a comprehensive benefits package that will be shared with candidates in the interview process.

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