Carilion Clinic

Carilion Clinic is looking for a social media specialist to take our channels to the next level. This is a hands-on role creating engaging content and implementing strategies that help us meet our goals, enhance our brand and celebrate our employees.

This is an in-person or hybrid role based in Roanoke, Va. Some work can be completed remotely, with some days on-site for meetings and events and to gather content.

Job Responsibilities/Requirements

• • Manage the organic and paid aspects of our social platforms, including Facebook, Instagram, LinkedIn, TikTok and X
  • Manage calendars and daily social media activity and engagement, including monitoring and responding to comments
  • Create original, creative, engaging and shareable content that is consistent with brand guidelines and edit and proof all social media copy for accuracy, clarity and grammar
  • Grow followers and engagement for all channels
  • Collaborate with team members to ensure social media strategies complement other marketing strategies and campaigns
  • Analyze key metrics and adjust strategies as needed
  • Knowledge and understanding of social media channels and their audiences and the ability to develop targeted messages to engage and grow them
  • Excellent writing skills and attention to detail
  • Knowledge of Meta Business Manager and SproutSocial
  • Ability to meet deadlines for multiple customers at once and respond appropriately to time-sensitive issues
  • Basic photo editing and social graphic design skills
  • Photography and videography skills are a plus

What We Require

Education: Bachelor’s degree in English, Communications, Marketing, or related discipline required.

Experience: Three years of related experience required. 1-3 years of experience with organic and paid social media.

Other Minimum Qualifications: Must possess excellent customer service and written/verbal communication skills, including presentation skills. Demonstrated analytical thinking and interpersonal skills. Must work well in a team environment and have a solid working knowledge of Microsoft Office programs. Demonstrated resourcefulness and ability to work on multiple tasks/projects while meeting deadlines and being flexible in an environment of changing priorities.

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