Right at Home

Right at Home is looking for an awesome Social Media Specialist! In this position you will be contributing to a Right at Home’s national brand using social media strategies while also supporting home care franchises with local social media efforts.

The Social Media Specialist strategically utilizes social media to increase brand visibility and generate traffic to Right at Home website. The Specialist will update social networks and curate content to gain new followers and build brand recognition. While working with web analytic tools to track campaign progress and researching industry trends, they will maintain an active social presence and reply to customer inquiries.

A successful social media specialist will collaborate with marketing, PR, and communications to align company messages, promotions, and goals. This position will also serve as a coordinator and liaison to both established and new franchisees seeking consultation.

• Do you achieve goals consistently and efficiently?
• Do you find motivation in reaching new audiences using social media?
• Do you enjoy working with other marketing professionals?

Primary Responsibilities

• Display Right at Home Core Values
• Manage and grow Right at Home’s organic social media networks
• Develop and implement a comprehensive social media strategy to increase brand awareness and connect with target audiences
• Create 25-30 content pieces per month including writing post copy and creating graphics
• Collaborate with internal departments to create timely posts, as needed
• Schedule daily content pieces across Right at Home corporate’s social media accounts
• Schedule content pieces across franchise office’s Facebook accounts 3 times a week
• Monitor and respond to comments and inbox messages
• Spin up new Facebook pages for franchise offices, as needed
• Engage with businesses on social media relevant to our business model on a daily basis
• Support franchise owners with issues related to social media
• Create training resources for franchise owners to help them better utilize social media
• Set KPIs, incorporate optimization strategies and measure performance of social media content posted by corporate and local offices, utilizing this to inform your social strategy and training for local offices
• Explore new social media platforms, trends, and industry opportunities
• Other duties as assigned

Successful Candidates Will Have

• Bachelor’s degree in Marketing, PR, Communications or related field
• 3 years’ experience in social media
• Home Care and/or Franchising Experience a plus
• Proven proficiency in social media strategy and content development
• Experience with content distribution platforms such as Hootsuite, Sprout Social or HubSpot
• Experience with Monday.com and Smartsheet is a plus
• Knowledge of Photoshop, Illustrator, Canva and Google Analytics
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Effective verbal, written and interpersonal skills
• Highly organized self-starter
• Strong attention to detail
• Excellent analytical and time-management skills
• Strong project management skills with the ability to supervise multiple projects

Apply Now