Golden Nugget Lake Charles

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop content to build audience and engage followers through daily posts across all social media platforms for Golden Nugget Lake Charles, including Facebook, Twitter, Instagram, YouTube, TripAdvisor, and other sites as assigned.
• Monitor community feedback in real-time and respond/engage with the brand’s audience 7 days a week across multiple platforms.
• Plan and schedule content calendar for all areas of Golden Nugget Lake Charles.
• Establish, maintain and collaborate effective communication and professional relationships with internal departments, such as special events, graphic design, Food & Beverage, Retail, Hotel Operations, Gaming Operations, Human Resources, Security and other departments at GNLC, in addition to collaboration with the Landry’s, Inc. Corporate.
• Coordinate with direct reports and Marketing/Entertainment colleagues to take photos at public and private events, including drawings, parties, community events, internal events, artist meet-and-greet sessions, and 80+ concerts per year.
• Coordinate with other departmental leaders at Golden Nugget to photograph property amenity areas, venues, team members and nightlife for posting to social pages.
• Publish event photo albums within a timely fashion and maintain a collection of promotional / lifestyle images to use for Golden Nugget Lake Charles.
• Develop and execute engaging, weekly content that achieve defined marketing goals.
• Coordinate with the Landry’s, Inc. corporate office and other Golden Nugget teams to plan, execute, and monitor social media ad campaigns, inclusive of paid media and organic/paid conversions within social media platforms including Facebook Advertising, Twitter Advertising, Google Paid Search and Video Advertising.
• Measure social media efforts and deliver actionable insights. Make specific recommendations on how to improve social activity by regularly monitoring and analyzing brand/competitor conversations.
• Create and present social media progress reports and competitive analysis reports monthly to Marketing and Executive management.
• Stay current with industry trends in social media advertising and new strategies.
• Integrate promotional support and opportunities within Golden Nugget websites and across other related advertising campaigns to support overall marketing goals and initiatives.
• Work in association with Marketing and Executive leadership for budget allocation and creative concept development to ensure digital media supports goals.
• Stay on top of latest trends within the nightlife and entertainment genre to ensure daily interaction with target audience across all platforms.
• Work nights, weekends and holidays as schedule requires.
• Perform any other duties as assigned.

Responsibilities

GENERAL DUTIES AND RESPONSIBILITIES:

• Available and willing to regularly work flexible shifts, including nights, holidays and weekends. Must be prepared to work at and outside of the office to manage social pages and content.
• Consistently delivers positive, courteous and professional service in all interactions with guests, vendors, department heads, executives and fellow team members.
• Presents a positive, professional appearance and demeanor while performing work-related functions.
• Exhibits conduct in accordance with all Gaming Commission Regulations, Federal and State laws and regulations, and Golden Nugget and departmental policies and procedures.
• Maintain a clean, safe, hazard-free work environment within area of responsibility.
• Safeguard confidential information of all employee, department and company records.
• Ensure prompt and discrete notification to senior management and/or the Ethics Hotline of an observation of illegal acts and/or internal ethics violations.
• Must be able to continuously maneuver around office environments and outside environments across the property, often standing for long hours.
• Must have the manual dexterity to operate a computer and other office equipment.
• Must be able to push, pull and lift items weighing up to 20 pounds on a regular basis.
• Must be able to work effectively in a casino environment that may include exposure to gaming-related environmental factors including, but not limited to: secondhand smoke, high noise levels, and high-volume guest/employee contact in a fast-paced, continuously evolving environment.

Education/Experience/Skills Required

• Bachelor’s degree from a four-year college or university, with a preferred major in marketing, advertising, communications or digital media and/or 3+ years of professional experience that includes managing social media across multiple channels within a fast-paced industry, with hospitality (gaming, hotel, nightlife, restaurant) industry experience preferred.
• Must have graphic design experience.
• Possess a thorough understanding of brand voice and target audience for Golden Nugget Lake Charles and partners, to be able to develop social messaging and content that best represents each brand.
• Have excellent time management, communication, copywriting and proofreading skills. Strong writing skills are mandatory to avoid spelling and grammatical mistakes.
• Must be detail oriented, and able to prioritize and successfully perform multiple tasks and meet deadlines during busy, interrupted shifts.
• Possess and demonstrate a strong understanding of social media platforms, including basic communication functionality across primary social pages, social advertising and deriving social insights.
• Strong interpersonal skills are required, including the ability to thrive in a team environment.

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