Pelican Products

The Digital Communications & Social Media Manager role combines social media management, public relations (PR), campaign, and event support.

This role expands company reach and growth by ideating, coordinating, and executing strategic community engagements across channels.

Job Duties

• Manage the company’s social media strategy, and posting schedule, account growth and content delivery, with the goal of growing the brand’s audience and building a more emotional connection with consumers/users.
• Procure, design, and deliver content that’s data-informed, channel-specific, on brand, and creatively compelling. Source and manage content (via influencers and content creators) to augment campaigns and marketing activations.
• Maintain the day-to-day operations of public relations, including press release/media alert writing and distribution, media relationships, business and trade platform posts, agency management and blog to increase brand profile and awareness.
• Establish and maintains the brand look, feel, creative vision and voice for all social media channels working with the creative team
• Align messaging with consumer interests, relevant topics including viral trends and other opportunities to engage by staying current on social media technology and trends
• Monitor, track and analyze all PR and social media activity. Publish and distribute monthly reports
• Increase consumer demand and engagement on key social platforms by amplifying product storytelling, brand storytelling and user generated content (UGC) opportunities
• Identify and retain brand ambassadors and influencers who align with the company image, vision, and brand direction and who will enthusiastically amplify the brand through their own channels
• Create and publish social posting calendar aligned with marketing campaigns and direction to share with internal stakeholders
• Other related duties as assigned

Minimum Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field.
• Five (5) years’ managing social media strategy, social content delivery, reporting analytics and earned media/Public Relations
• Experience managing social media posting platforms such as Hootsuite or Sprout Social
• Advanced knowledge of social media marketing tools
• Demonstrated knowledge and experience in social audience growth tactics

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