Social Media & Advertising Specialist
Overview
Lake Michigan College
The Social Media & Digital Advertising Specialist is responsible for developing, implementing, and managing the College’s social media and digital advertising campaigns.
The goal is to enhance the College’s online presence and engage a diverse community of current and potential students, faculty, staff, alumni, and community members.
Essential Functions:
- Content Creation: Create, curate, and schedule engaging and relevant content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) to foster community engagement.
- Community Engagement: Monitor and respond to comments, messages, and mentions on social media channels in a timely and professional manner.
- Content Development: Collaborate with the Marketing team to develop compelling visual and written content, including graphics, videos, and articles to support social media and advertising efforts.
- Content Tailoring: Ensure social media content is tailored to the platform and audience, adheres to LMC branding guidelines, and aligns with campaign objectives.
- Collaboration: Collaborate with student organizations and departments to promote events, programs, and initiatives.
- Digital Advertising: Work with outside providers to plan, execute, and optimize digital advertising campaigns across platforms to reach target audiences.
- Performance Monitoring: Meet with outside providers at least monthly to monitor ad performance, analyze key metrics, and adjust campaigns to achieve optimal results and ROI.
- Trend Awareness: Stay up-to-date with digital advertising trends, tools, and best practices.
- Performance Reporting: Regularly track and report on the performance of social media and digital advertising initiatives, providing insights and recommendations for improvement.
- Competitive Analysis: Monitor the competitive landscape and industry trends to identify opportunities for growth.
- Support: Provide support for other Marketing projects and divisional events as required.
Accountabilities:
The Social Media & Digital Advertising Specialist reports to the Executive Director of Marketing & Communications.
They are responsible for producing, distributing, and managing creative content related to College communication initiatives.
Job Specifications:
- Bachelor’s degree required, with major coursework in marketing, communications, journalism, new media studies, art, graphic design, film/video production, or a related field.
- One to three years of demonstrated experience in social media content creation and management and digital advertising.
- Experience with photography and/or videography and video editing preferred.
- Ability to manage multiple priorities and deadlines.
- Ability to work independently and as part of a team.
- Analytical mindset with the ability to interpret data, draw conclusions, and make data-driven recommendations.
- Excellent creative, communication, interpersonal, and organizational skills.
- Knowledge of SEO, SEM, and digital marketing best practices.
- Proficiency in Microsoft Office.
- Must be able to work evening and weekend hours as College events require.
- Extended work hours beyond a traditional 40-hour work week are periodically required.
- Examples of social media content and management to be submitted with the application.
Apply Now
Job Nature
Full Time
Job Location
Benton Harbor - MI