Activa Consultores

The Social Media Specialist position you’re looking to fill is responsible for developing and executing a comprehensive social media strategy, aimed at enhancing customer engagement, increasing website traffic, and ultimately driving revenue.

This role involves creating, curating, and sharing engaging content across various social media platforms, as well as interacting with the target audience to build connections and support customers. Here are some key responsibilities and requirements for the position:

Responsibilities:

• Social Media Strategy: Develop and implement a social media strategy that includes competitive research, platform selection, benchmarking, messaging, and audience identification.
• Content Creation: Generate, edit, publish, and share daily content across social media platforms, including text, images, videos, and HTML, to foster meaningful connections and encourage user actions.
• Profile Optimization: Set up and optimize company profiles/pages on each social media platform to increase the visibility of the brand’s content.
• Content Moderation: Moderate user-generated content in line with the company’s moderation policy for each community.
• Editorial Calendars: Create editorial calendars and syndication schedules to maintain a consistent posting schedule.
• Data Analysis: Continuously improve social media strategies by capturing and analyzing relevant data, metrics, insights, and best practices.
• Collaboration: Collaborate with other departments, such as customer relations and sales, to manage the brand’s reputation, identify key influencers, and coordinate actions.

Requirements:

• Experience: Proven working experience in social media marketing or as a digital media specialist.
• Communication Skills: Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Social Media Knowledge: Demonstrable experience with social networking platforms and social analytics tools.
• Web Knowledge: Adequate knowledge of web design, web development, conversion rate optimization (CRO), and search engine optimization (SEO).
• Marketing Understanding: Knowledge of online marketing and a good understanding of major marketing channels.
• Positive Attitude: A positive attitude, attention to detail, customer orientation, and strong multitasking and organizational abilities.
• Language Skills: Fluency in English.
• Education: Bachelor’s degree in Communications, Marketing, Business, New Media, or Public Relations.

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