PHP Agency

PHP Agency is seeking a full-time Social Media Specialist to create engaging and creative digital content for various social media platforms.

The role involves developing and implementing a social media strategy to enhance online presence, improve marketing efforts, and increase sales.

The Social Media Specialist will report to the Marketing Communications Manager and collaborate closely with in-house graphic designers and videographers to generate content that promotes customer engagement and brand awareness.

Primary Responsibilities:

• Develop, implement, and manage the social media strategy, including competitive research, platform selection, messaging, and audience targeting.
• Create and share daily content (text, images, videos, and code) to build customer connections, boost brand awareness, and encourage community engagement.
• Collaborate on social media campaigns.
• Stay updated on the latest social media best practices and technologies.
• Optimize company pages on social platforms to increase content visibility.
• Monitor SEO and customer engagement, making content optimization recommendations.
• Moderate user-generated content according to the moderation policy.
• Establish editorial calendars and syndication schedules.
• Capture and analyze social data/metrics and use insights to measure campaign success and refine future strategies.
• Collaborate with copywriters and designers to ensure content is informative and appealing.
• Expand your professional network by engaging with industry professionals and influencers on social media.

Requirements and Skills:

• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable experience with social networking and knowledge of social analytics tools.
• Adequate knowledge of web design, web development, web traffic, CRO, and SEO.
• Understanding of online marketing and major marketing channels.
• Positive attitude, detail-oriented, customer-focused, with strong multitasking and organizational abilities.
• Bachelor’s degree in Communications, Marketing, Business, New Media, Public Relations, or a related field.
• 3 or more years of social media experience, including content planning and management in a corporate or agency setting.
• Experience with various analytics software.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
• Good understanding of social media KPIs.

Job Type: Full-time (On-Site)

Benefits:

• Eligible for health and welfare benefit plans.
• Eligible for Integrity’s 401(k) retirement plan.
• Eligible for 15 days of personal paid time off (PTO) per calendar year (accrued biweekly).
• Eligible for 1 floating birthday holiday per calendar year.
• Eligible for 10 company-paid holidays per calendar year.
• Eligible for 2 days of company-paid service time per calendar year.

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