Social Media Manager
Overview
University of Miami
Sylvester Comprehensive Cancer Center is seeking a Social Media Manager to oversee its social media channels with the goal of strengthening the cancer center’s reputation and promoting its services.
The ideal candidate should be a highly creative and motivated social media strategist with a demonstrated history of developing effective campaigns that increase awareness, engagement, and drive target audiences to action. This role will contribute to elevating Sylvester’s social media presence.
Core Job Functions:
- Develop and edit print and online advertising and email marketing.
- Oversee website management and content development.
- Monitor the content of all press releases and other internal and external communications.
- Engage in marketing budget development and cost tracking.
- Assist in the preparation of presentations and/or speeches geared towards employees.
- Provide supervision and direction to staff and collaborate with the marketing department.
- Correspond with employees and external stakeholders regarding organizational developments.
- Create strategies to increase employee awareness and promote productivity.
- Act as a liaison to and maintain positive relationships with the media and other interested parties.
- Establish and continuously assess the effectiveness of internal controls within the unit and compliance with University policies and procedures.
- Ensure employees are trained on controls within the function and on University policy and procedures.
Core Qualifications:
- Education: Bachelor’s degree in a relevant field, such as business, marketing, or communications.
- Experience: 4-5 years of relevant healthcare experience, preferably in the cancer field.
Department Specific Functions:
- Oversee the development of Sylvester’s social playbook and keep it up to date.
- Develop and execute social media strategies for various platforms, including Twitter, LinkedIn, Facebook, Instagram, Threads, and YouTube.
- Create social calendars and content optimized for search, working in partnership with designers and video producers.
- Schedule content through a scheduling platform.
- Conduct community management, responding to and escalating issues in a timely manner.
- Conduct social listening and proactively identify cancer and cultural opportunities to engage in social conversation.
- Manage organic boosting budget and execute against it.
- Analyze social data and optimize content.
- Conduct market and competitive intelligence.
- Oversee live coverage of relevant scientific conferences and other events.
- Measure the success of social media campaigns across all platforms.
- Collaborate with other members of the Marketing & Communications team to manage reputation and drive related marketing efforts.
Knowledge, Skills, and Attitudes:
- Highly creative and motivated.
- Outstanding writing and analytical skills.
- Excellent organizational skills and attention to detail.
- Ability to manage multiple projects with competing priorities.
- Experience working in high-pressure environments.
- Experience with tools and platforms like Loomly, Adobe Photoshop, MS Suite, Meta Ads Manager, and Google Analytics.
Apply Now
Job Nature
Full Time
Job Location
Miami