Wallick Communities

The Social Media and Digital Marketing Specialist at Wallick plays a crucial role in creating, editing, distributing, and optimizing content across various social media platforms.

This role is responsible for attracting, retaining, and engaging associates in alignment with the Wallick Mission and Values. The Specialist will also work on optimizing company websites, managing content calendars, and collaborating with various departments to enhance the brand’s online presence.

Qualifications Required:

• Bachelor’s degree in marketing, writing, or a related field.
• Minimum of 3-5 years of relevant experience.
• Proficiency in using Website CMS.
• Strong creativity and customer service skills.
• Extensive knowledge of digital media and a good understanding of major marketing channels.
• Proven working experience in social media marketing or as a Digital Media Specialist.
• Excellent consulting, writing, editing (photo/video/web/text), presentation, and communication skills.
• Demonstrated experience in social media and knowledge of social media analytics tools.
• Adequate knowledge of web design, web development, CRO (Conversion Rate Optimization), and SEO (Search Engine Optimization).
• Knowledge of online marketing and a good understanding of major and emerging digital marketing channels.
• Positive attitude, attention to detail, customer-oriented, with excellent multitasking and organizational skills.
• Fluency in English.
• Licenses/Certifications/Registrations: Google AdWords and Google Analytics.

Functions and Responsibilities:

• Build and execute a social media strategy, including competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generate, edit, publish, and share daily content (original text, images, video, etc.) to create meaningful connections and encourage target audiences to take action.
• Set up and optimize company pages within each social media platform to increase the visibility of the company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create, maintain, and manage content calendars across a portfolio of brands.
• Continuously improve by capturing and analyzing appropriate social media data/metrics, insights, and best practices and act on findings.
• Collaborate with other departments (customer relations, sales, etc.) to manage the brand’s reputation, identify key stakeholders, and coordinate actions.
• Build and ensure a strong, uniform brand presence across multiple digital platforms, including YouTube, Google My Business, and OTT channels, among others.
• Use SEO (Search Engine Optimization) practices when adding content to websites and/or blogs.
• Create, analyze, report, and make recommendations to improve user engagement based on data analytics across multiple websites.
• Monitor websites to ensure accuracy, grow visitors, and optimize UI/UX (user interface and user experience).
• Maintain, set up landing pages, and make edits to websites.
• Facilitate the member survey process, report results, and identify ongoing improvements.
• Perform other duties as assigned.

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