iHeartMedia

The Social Media Strategy Director for iHeartRadio Los Angeles will work closely with the Digital Program Director to ideate and develop programs that grow digital listening, follower engagement, brand recognition, brand affinity, and ultimately drive overall growth.

The ideal candidate will understand the responsibility that comes with leading social media for multiple major brands.This position requires availability to work nights and weekends as needed.

What You’ll Do:

• Own the social media content planning, development of visual assets and copy, publishing, and creative optimization process end-to-end on a regular basis for the iHeart LA social media accounts while handling high volume work streams in a fast-paced work environment.
• Work closely with the Regional Digital Program Director on developing and carrying out the social strategies for each LA station’s digital listening and marketing priorities.
• Be responsible for all social media touchpoints for the music fandoms, including: new releases, social first campaigns and any other interaction to boost fan and community engagement.
• Communicate social plan with station Program Directors and help guide on-air personalities to maximize listening opportunities through their personal and station social channels.
• Work with on-air talent to find ways to localize/personalize content, making it more relevant and engaging on station social platforms.
• Covering both local LA-station events and national iHeartRadio tentpole events to capture content and posting real-time event coverage.
• Writing and editing compelling social media copy with the purpose of engaging our fans.
• Ideating and creating captivating content for social platforms around an artist’s single, album, tour and other initiatives.

What You’ll Need:

• Minimum of 4+ years of experience working in social media or digital marketing handling complex work streams.
• The position requires urgency, curiosity, creativity, the ability to collaborate with a team and consistently meet deadlines.
• The role requires a person with excellent communication and strong organizational skills.
• Always on your phone, with a healthy appetite for music, pop culture and entertainment. In-depth knowledge of the latest best practices, tools, and trends on social media platforms (Facebook, Facebook Live, Instagram, Instagram Stories, IGTV, Instagram Live, X, YouTube, TikTok, Twitch etc.), as well as sponsored/partner content protocols.
• Strong writing, proof-reading, and copyediting skills.
• You know how to capture and create on the fly content when covering events IRL and virtually.
• Proficiency with Adobe Creative Suite and/or Canva.
• A bachelor’s degree in Marketing, Media, Communications or Journalism is preferred.

Compensation: . $68,000 – $93,500

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