Maslow Media Group

We are hiring a Social Media Manager to work onsite in Burbank, CA for our client, an innovative online streaming platform that helps users find, organize and enjoy their favorite movies and TV shows from various streaming services. The company has a powerful AI search tool and content recommendation engine, along with a watch-to-earn model that rewards users for their viewership. The company believes in creating engaging and thriving communities of fans who are passionate about enjoying the best entertainment experience possible.

Job Summary:

The Social Media Manager is responsible for creating, directing and managing social engagement campaigns to promote the company platform. They will develop and implement social strategies for organic and paid marketing campaigns, manage content placement and creation and coordinate live social media event coverage. The Social Media Manager will collaborate closely with the Community Engagement Manager and Marketing Manager to ensure brand consistency and drive the company’s user acquisition and engagement across social media platforms.

What you will do:

• Create and curate compelling, dynamic and engaging content for social media platforms, ensuring high-quality standards and brand consistency.
• Collaborate closely with cross functional teams to align social media efforts with overall marketing objectives and community engagement initiatives.
• Work closely with the Creative team to develop visually appealing and engaging social media assets, including graphics, social videos, and interactive motion-design elements.
• Utilize data analytics to optimize reach, engagement and reporting.
• Work on creating engaging email marketing campaigns.
• Manage and maintain budgets for all social media-related expenses.
• Advise on best social media practices, evolving tactics throughout each campaign based on data insights.
• Monitor and analyze key performance indicators (KPIs) and social media metrics to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
• Monitor the media, entertainment, and cultural landscape as it pertains to social media, providing relevant reporting and updates.
• Oversee social listening activities related to the company’s platform.
• Assist in directing internal resources and third-party agencies for social-first design and development.
• Act as the main point of contact for IP or content leaks on social media, coordinating with agencies, anti-piracy teams, and platform representatives for flagging and takedown.
• Strategize, build, manage, and execute weekly organic social calendars in collaboration with various teams.
• Create social media posting guidelines and recommendations for all company related social content.
• Capitalize on real-time trends and fan activity, creating low-lift content or copy.
• Coordinate special social content concepts and requests with the Community Manager, Marketing Manager, and other relevant stakeholders.
• Serve as the point of contact for the internal team for delivery of social assets.

What you will need:

• Five years minimum experience as a Social Media Manager or similar role.
• Extensive experience working in Entertainment marketing at a creative agency, studio, network or streaming platform.
• Strong knowledge of SEO, keyword research, Google Analytics, Enhanced analytics tools.
• Bachelor’s degree in marketing, communications, media or a related field.
• Excellent written and verbal communication skills, with an exceptional eye for detail and a flair for making compelling creative.
• Experience collaborating closely Community Managers, Marketing Managers, Creative teams and other cross-functional partners.
• Solid knowledge of digital marketing principles and successful social media campaign planning and execution.
• Familiarity with Adobe Premiere editing software and Adobe Photoshop is a plus.
• Strong project management and organizational skills, with the ability to multitask and meet tight deadlines.
• Passion for Movies, TV Shows and entertainment in general, along with a deep understanding of audience preferences and trends.
• Ability to work collaboratively in a fast-paced and dynamic team environment.

Salary range: $55,000 – $65,000 per year

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