Sparkle Wellness

We are looking for a social media manager to join our small but growing branding and content marketing team to manage our brand’s online presence through various social channels.

This position will oversee planning and developing our brand’s social media strategy and includes working together with the content marketing team to develop content, create a compelling online presence for the brand, and drive engagement. Since we are a supplement brand, we would prefer someone who has a strong interest in health and wellness.

Duties/Responsibilities:

• Develop a social media strategy that aligns with business and brand goals.
• Be data-driven and have a test-and-learn mentality across social media platforms to continue to refine our approach.
• Partner the e-commerce manager on awareness, recruitment and retention strategies to drive brand growth. Be competent in owned, earned and paid approaches within social media.
• Partner with the the marketing department and graphic designers to create compelling content for publication.
• Take ownership of scheduling content on our social media management platform and be on the pulse of all social media activity on our brand social accounts.
• Be a custodian for customer care ensuring all queries, concerns and interactions are supported within defined time frames. Also represent our consumer base internally by being the voice of the consumer to ensure we are meeting their needs.
• Be the social media expert by researching social media trends, key competitor behaviour and provide recommendations in your day to day ownership to constantly improve our performance.
• Be across key tools to ensure we are maximising Social Media as a key channel for growth.
• Setting key performance indicators (KPIs) for social media campaigns that align with campaign objectives and implement a process for measuring a campaign’s performance against these KPIs.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Experience as a social media manager or a similar role.
• Experience in creating social media strategy.
• Knowledge of best practices for social media platforms, e.g. Instagram, Facebook, YouTube, TikTok etc.
• Strong analytical and organizational skills.
• Have a passion for creativity — able to craft creative content, and not afraid of exploring new trends, and types of social media content.
• Possess a passion for learning new things as social media is an ever-changing space.
• This role involves a lot of attention to detail. Must be thorough, focused, and accurate.

Education and Experience:

• Bachelor’s degree in related journalism, communications, public relations, marketing or a related discipline.
• At least five years of experience managing social media strategy and accounts for brands within similar categories, such as health and wellness.
• Experience defining brand platforms and social brand strategies and synthesizing large volumes of information and data to make decisions.
• Fluent in social media standard processes. You know what works across various social platforms and experience in multi-channel distribution efforts.
• Experience leading social media and campaign management, publishing, writing and content creation required (brand or agency).
• Experience working directly with talent and creators and is skilled in pitching and presenting.
• Experience demonstrating social analytics and applying publishing tools.
• Experience using data and intuition to make shareable content.
• Has successfully managed and grown a number of other brand social accounts both in follower count and engagement.
• Has had past experience creating a vibrant and thriving social community across various platforms for other brands.
• Has a good understanding of how to improve a brand presence on social platforms including IG, FB, Tiktok, and YouTube.
• Has strong understanding of how social channels are key channel for product consideration and purchase.

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