Emory University

The Social Media and Digital Content Specialist at Winship Cancer Institute of Emory University creates robust digital content and manages social media interaction to inform, engage with, serve and support Winship’s constituents, reach new audiences, increase brand awareness, enhance and protect online reputation, promote programs and expertise, and advance Winship’s goals, messages and lifesaving mission.

A member of the communications team at Winship Cancer Institute of Emory University and reporting to the Senior Manager of Web and Digital Initiatives, the Social Media and Digital Content Specialist will plan and execute organic and paid content on appropriate channels to increase awareness and engagement among target audiences. This role also partners with Winship communications colleagues to complement and support Winship’s overall marketing, public relations and communications strategy.

JOB DESCRIPTION:

• Manages the digital initiative function for a school, department, center, institute, or unit and works in conjunction with communications and marketing teams to create, package and promote engaging and relevant content via the Internet that publicizes the entity’s, Emory University’s, and Emory Healthcare’s leadership presence to the world.
• Administers the website and social media function for the division through extensive consultation, training and collaboration with web and social media professionals across Emory University and Emory Healthcare.
• Executes and oversees strategy for development and long-term maintenance of the entity’s website.
• Assists in development and translation of strategic plans into executable Web tactics.
• Provides project management for web development projects.
• Develops dynamic Web site and social media content requiring scripting.
• Compiles and analyzes reports on Web traffic, social media activity, and Search Engine Optimization (SEO) and Search Engine Marketing (SEM) performance.
• Manages social media campaigns and related daily activities, including the entity’s presence in social and community networking sites such as Facebook, Twitter, YouTube, Instagram, and Snapchat.
• Serves as an advocate in social media spaces, engaging in dialogues and answering questions where applicable.
• Manages online media outreach and viral campaigns to that increases awareness and/or drive traffic to the entity’s web site.
• Benchmarks impact of website initiatives and social media programs, and analyzes, reviews, and reports on effectiveness of campaigns to leadership and marketing and communications teams so as to leverage such information into actionable strategies.
• Monitors trends in website and social media tools and applications, and applies such knowledge to increasing the use of social media within the entity.
• Performs related responsibilities as required.
• May supervise other staff or interns.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in business, marketing, communications, or related field and two years of relevant work experience in marketing, communications, or public relations, including work in social media and web development.
• An equivalent combination of education and experience may be considered.
• Thorough grasp of Twitter, Facebook, YouTube, blogs and other social media forums, and working knowledge of the Microsoft Office suite required. Understanding of Photoshop, FinalCut Pro, Cascade Content Management System (or alternate), InDesign, blogging software, SEO and SEM techniques, and Google Analytics required.
• Excellent computer and written communication skills.

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