Cru

Cru is seeking a dedicated Digital Marketing Manager to join our team.

If you have a passion for using your skills to further the Gospel of Jesus Christ and are experienced in digital marketing strategies, we want to hear from you. In this role, you will utilize your expertise in direct response and database marketing, as well as your ability to plan and implement internet marketing strategies.

You will play a vital role in analyzing online traffic analytics, optimizing digital media investments, and developing effective marketing campaigns across all digital channels.

Responsibilities:

• Utilize sophisticated direct response and database marketing techniques.
• Plan, develop, and implement internet marketing strategies to promote products, brands, and opportunities online (e.g., email, search engine, social media, display, and mobile advertising).
• Analyze online traffic analytics and develop actions to improve marketing campaign performance.
• Identify opportunities to optimize digital media investments and marketing campaign effectiveness with digital media usage metrics.
• Use customer data analytics (e.g., personalization and product recommendation systems) and develop a segmentation model for effective marketing across all digital channels.
• Evaluate user responses to provide input in customer segmentation initiatives.
• Develop and execute a collaborative integrated customer strategy across all digital channels, ensuring consistency in digital audience contact points.
• Obtain metrics that analyze the effectiveness and return on investment of digital marketing campaigns.
• Provide leadership to the assigned team(s) as a spokesperson, coach, change agent, and direction-setter.
• Use sound leadership practices such as strategic planning, project management, cost containment, cost-benefit analysis, quality assurance, and staff productivity.

Experience and Skills:

• Bachelor’s Degree in Marketing, including experience in running multi-channel digital marketing campaigns; experience with Adobe Marketing Suite is strongly preferred. Equivalent combinations of education and experience will also be considered.
• Minimum of 3 years of experience managing and leading a team.

Apply Now