REVOLVE

This role will report into the Sr. Social Media Manager and will manage all social channels for REVOLVE Beauty, with primary focus on Instagram and TikTok.

This role will work closely with REVOLVE’s cross-functional teams (buying, merchandising, production) to revamp and elevate our visual presence and voice, strengthen brand equity and grow the audience across all of the related social channels.

Position Responsibilities And Daily Tasks

• Work closely with the Sr. Social Media Manager and beauty-focused cross-functional teams to establish an annual social calendar that includes all of the key commerce initiatives, brand initiatives and events
• Develop detailed social campaigns for all of REVOLVE Beauty’s key brand initiatives
• Launch and focus on the continuous growth of REVOLVE Beauty’s TikTok channel
• Establish evergreen messaging and creative strategy for Instagram and TikTok
• Align with Sr. Social Media Specialist, Instagram and Sr. Social Media Specialist, TikTok to find key times and opportunities to cross-promote
• Ensure creative, messaging and brand voice is consistent across channels and aligned with merchandising efforts and trends
• Write compelling, on-brand copy that fits the specific goals of each initiative
• Manage the day-to-day posting and performance monitoring to ensure creative quality and cohesion
• Work closely with Brand Marketing cross-functional teams (Influencer Relations, Events, Partnerships) to ensure excellent social integration and support for beauty events and marketing campaigns
• Develop, pitch and execute audience growth strategies for REVOLVE Beauty’s Instagram and TikTok
• Support ongoing content strategy and execution for beauty features on REVOLVE’s YouTube
• Work closely with Analytics Team to assess content / strategy performance and provide iterations, monthly
• Quarterly competitive research to identify new opportunities within the beauty space

What does a candidate need to demonstrate to perform this job successfully:

• Expertise in Instagram and TikTok, a must
• Passion for beauty, fashion and pop culture
• Strong knowledge of trends within the beauty space and influencers within the niche
• Excellent copywriting skills
• Extremely organized, detail-oriented self-starter that thrives in a fast-paced environment
• Strong collaborator, communicator and team-player
• Possess an eye for aesthetic curation and cohesive visual and written storytelling
• Knowledgeable in a variety of photo / video editing apps for the creation of social assets
• Experience in social content creation (photo, video)
• Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans
• Facility with social listening and analytics tools
• Proficiency in project management and social tools (Airtable, Dash Hudson, Asana, etc.)

Minimum candidate qualifications (years of experience, education level, technical skills, software, etc):

• 3-4 years of social media experience at a Fortune 500 company and/or Beauty Brand
• Expertise in Instagram and TikTok; Strong knowledge of YouTube
• Strong knowledge of the influencers and beauty brands that are carried on REVOLVE
• Experience with paid social campaigns
• Bachelors degree a plus

A reasonable estimate of the current base salary range is $65,000 to $75,000 per year.

Apply Now